It involves onboarding the users to start using the product and can consist of various steps like verifying the contact details and prompts to explain the product features. Ideally efficient and effective onboarding without any frustrations to the users.

You can’t have a white favicon, because, in a lot of situations, you won’t be able to see the dang thing at all. Here’s a default Chrome tab while macOS is in Light mode.

Apple treats fans of podcasts, books, and music so well. What will it take for movie lovers to get the same attention?

Considering the lack of supporting evidence that dark mode helps the eyes, and the decreasing importance of preserving battery life (for many users), the only defensible reason for this option becomes “user preference.”

Last year, we shared our vision for the future of Google Maps — an immersive, intuitive map that reimagines how you explore and navigate, while helping you make more sustainable choices. Today we’re demonstrating how AI is bringing this vision to life…

Product users and research teams can both benefit from these techniques.

You might not know it yet, but you beautiful designer, have an almighty power in your hands: the power of understanding humans’ needs.

Most of the time you probably aren’t directly thinking about how typefaces are persuading you in a design. But everything about the font choices can create tiny reactions in your brain that make you feel a certain way about what you are seeing.

What ho! What is that on yonder homepage? A returning user? Jimminy cricket! Looks like we have to design a login pattern.

Ageism isn’t the problem, our self-sabotaging mindsets are.