Design stories

Three Pillars of User Delight

Delight can be experienced viscerally, behaviorally, and reflectively. A great design is supported by all three of these pillars and is best evaluated with specific research methods.

How Facebook designed the like button—and made social media into a popularity contest

In terms of sheer impact, the like button was one of the most successful pieces of code ever shipped. But when you examine the quality of that impact, its flaws become glaring.

Down the wrong path: the disaster of the latest Duolingo UI update

The world’s largest language learning platform recently rolled out a major update to its 50M active monthly users. The new “path UI” aims to simplify the learning experience, but it comes with some major usability flaws.

Performance Cards: Designing with Empathy and Meaning

When we design a new feature at Spotify, it will be used by people all over the globe, from North America to Sub-Saharan Africa, to Japan. Our markets have significant technological differences, and so, to design for them in a meaningful way, we have to infuse our design process with empathy.  

3 Essential Design Trends – December 2022

As we head into the final month of 2022, plenty of new ideas and website design trends are still emerging. The evolution throughout the year has been exciting and designed to help website designers and developers create greater engagement and interactivity while pushing the envelope. These trends are no exception.

Why Adobe needs to “Figmatize” and not the other way around

The evolution of user interface in digital editing tools.

How to use huge type on the web

I’ve been advocating more daring and bolder use of typography on the web ever since I started the Better Web Type project. Picking a sans-serif font for titles and a serif one for the content is boring. So is placing the title at the top

Designing the future of retail

Experiential, embracing omni-channel strategies with Web3 technologies.

DreamWorks has a new logo animation – and absolutely nobody is happy about it

Animated logos are everywhere these days. Everyone from Hollywood studios to your local corner shop has one…. OK, maybe not quite. But pretty much anyone who uses video for communication on digital platforms wants an animated logo. And with good reason, a little bit of animation can go a long way to making an iconic logo even more memorable.

Hexagon Pattern Generator

Generate beautiful patterns based on the symmetry of six

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