What made TikTok such a success? A commonly given reason is that the app’s advanced AI is really good at figuring out what you want to watch. Many people say TikTok knows them better than they know themselves. Some users think of the algorithm as a divine force that guides them.

A wireframe in web design is a schematic structure of a future page or screen. Usually, web designers use only one color and its shades to implement it. At the same time, details such as images and text are absent. Below we propose to understand the need for wireframes, as well as the principles and tips for their use.

One of the simplest ways website owners can improve user experience is by implementing videos onto their site. Why spend hours revising instructional copy or guides when a video can condense it in a few minutes? Using videos wisely can be a great way to put users first and boost your site’s UX.

Watching what users do, not just what you think they’ll do can transform your customer experience. And often a tiny tweak can make a huge difference to the bottom line. This is the story of how changing one button found $300M of annual revenue that was being left on the table.

Incorporating user research into the design discovery phase allows designers to gain a deeper understanding of their users and their needs. This can lead to the development of more effective and user-centered designs. In this post, I’ll try to underline the importance of user research in the design discovery phase, how to conduct user research, and how you can integrate your findings into the product design itself.

As Elon Musk burns down the Twitter we know, will a drastically different user experience emerge from the ashes?

In the age of artificial intelligence the ability to generate realistic images from text prompts is no longer a distant futuristic concept—it’s a present-day reality. So, is it time for designers to delegate some (or all) of their work to AI? In this article, we’ll pit human illustrators against AI artists and try to judge if we’ve already passed the point of no return. We’ll provide the same prompts and guidelines to…

This article uses an example case from a B2B site that recently made the top of HackerNews as the best e-commerce site, mcmaster.com by McMaster-Carr. In this article, you’ll get a breakdown of what McMaster-Carr does particularly well in its UX practices.

Content is what provides value for most apps. Along with features, content is a primary reason why people start using products. This is why it’s critical to consider how we design empty states, those moments in a user’s journey when an app might not have content for a user yet.

If you’ve been building apps and have been around for a few key moments – say circa 2018-2019 – you might recall the current thing of those times, the dark mode. That’s when both Apple and Google decided to introduce their versions of dark mode during their annual WDDCand I/O conferences. It didn’t stop (or start) there though. Most major players in tech sprinted to replace the traditional blinding white…