One of the fastest ways to frustrate a user is by losing their progress. Imagine this: you scroll, scroll, scroll down a long list…click…read, and hit the Back button, only to land back at the top of the list instead of where you left off.
When I first stepped into the world of UX, I was flooded with buzzwords — wireframes, user personas, sitemaps, design systems, micro interactions, heuristics… the list never ended. I watched countless YouTube tutorials, bookmarked too many articles, and spent days trying to make my Figma files look “perfect.”
Small details in product design can create big moments of friction. This is one of them.
Want to create user experiences that are not only beautiful but also intuitive and effective? Looking to master the core UX principles that every successful designer relies on?
You have probably thought, “There must be a better way,” if you have ever sat in front of your screen adjusting pixel margins or rewriting the same line of CSS for the hundredth time. You’re not by yourself. In a time when creativity and efficiency are frequently seen as mutually exclusive, a new class of tools is demonstrating that you don’t have to choose between the two – greetings from…
Designing a new AI feature? Where do you even begin? From first steps to design flows and interactions, here’s a simple, systematic approach to building AI experiences that stick. More design patterns in our Smart Interface Design Patterns, a friendly video course on UX and design patterns by Vitaly — from complex data tables and nested filters to FAQs and error messages.
I see a lot of bad system design advice. One classic is the LinkedIn-optimized “bet you never heard of queues” style of post, presumably aimed at people who are new to the industry. Another is the Twitter-optimized “you’re a terrible engineer if you ever store booleans in a database” clever trick1. Even good system design advice can be kind of bad. I love Designing Data-Intensive Applications, but I don’t think it’s particularly…
In today’s digital world, the terms UX and UI get thrown around a lot, especially if you’re working on web design or development projects. But what do they actually mean, and why should your business focus on both? Let’s break it down.
As always in design, timing matters, and so do timely notifications. Let’s explore how we might improve the notifications UX. More design patterns in our Smart Interface Design Patterns, a friendly video course on UX and design patterns by Vitaly — from complex data tables and nested filters to FAQs and error messages.
When Transport Focus first approached us in 2012, we could never have predicted that a decade later, we’d be stewarding one of the UK’s most critical public resources through its third major evolution. What started as a straightforward website redesign has grown into a strategic partnership that demonstrates the power of sustained collaboration.
