UX competitor analysis is a valuable user research method that focuses on understanding your products’ competitors, helping you better understand your market and goals. Idea Theorem™ has worked with many clients that required a UX competitor analysis to get actionable insights about their competitors’ strengths, weaknesses, and mistakes to avoid and know what they are doing right.
Focus outlines highlight the active interactive element on a web page. They’re crucial for accessibility, especially for keyboard users and those with motor impairments. If you ever tried navigating a website without a mouse, you can imagine how frustrating it is when you can’t see where you are. If not, imagine not seeing your cursor
Heuristic evaluation is a powerful tool in UX design, offering a structured way to identify and address usability issues in interfaces. But what exactly does it entail, and how can designers use it to improve user experiences?
AI’s new capability to operate computers directly could redefine user experience, from aiding disabled users to automating complex tasks. AI will soon be able to run usability studies, once it can observe the user’s actions and the computer’s response.
Creating a seamless user experience (UX) is not a one-step process; it’s a journey that requires careful planning, research, iteration, and collaboration.
This article records my conversation with Miranda Slayter, Principal Designer at Booking.com and Content Creator at UX Survival Guide. We chatted during the WaysConf conference in September 2024. We discussed how Miranda shapes Booking’s vision for the next five years, how she measures the success of her work, her take on the future of UX and Product Design, and her thoughts about dark patterns. Happy reading!
Beginners in the UX world will quickly face one constant dilemma: bridging the gap between their own labels and mental models and those of users.
Picture yourself unlocking your phone this morning. Within seconds, you’ve made dozens of micro-decisions: which notification to check first, whether to respond to that message, which app to open. Without realising, we make countless decisions every day. Behind each of these interactions lies careful consideration by UX designers who shape not just interfaces, but the very way we make choices in the digital world.
Accessibility is an incredibly important topic that is often overlooked. This is partially because of how complex accessibility is. That is why in this video I cover a complete master class of everything you need to know about accessibility.
https://www.userinterviews.com/ai-in-ux-research-report
