Scroll through any modern website or app and you’ll see it: words that slide, bounce, stretch, shrink, fade in and out. It’s not just eye candy. That motion you’re seeing? It has a name: kinetic typography. And in 2025, it’s not just back, it’s better, smarter, and more important than ever in how we communicate digitally.

Ensuring your product communicates clearly to a global audience is not just about localisation. Even for products that have a proper localisation process, English often remains the default language for UI and communications. This article focuses on how you can make English content clear and inclusive for non-native users. Oleksii offers a practical guide based on his own experience as a non-native English-speaking content designer, defining the user experience for…

UX Design is evolving. The rise of artificial intelligence has not only impacted how we build and code products but is now influencing how we design user experiences. Just as Andrej Karpathy’s “Vibe Coding” illustrated the power of AI-driven software development, a similar transformation is taking hold in design—let’s call it Vibe Designing.

Have you ever opened a new app or website and thought, “Wait… where’s the menu?” You’re not alone. Many people are noticing that the traditional way we move around digital interfaces, those big, bulky menus is slowly fading. And no, it’s not bad design. It’s evolution.

So, you’ve built an amazing open source project or developer tool. Now you need a landing page that doesn’t suck! You could spend weeks researching what works, A/B testing layouts, and second-guessing design decisions.

One of the fastest ways to frustrate a user is by losing their progress. Imagine this: you scroll, scroll, scroll down a long list…click…read, and hit the Back button, only to land back at the top of the list instead of where you left off.

When I first stepped into the world of UX, I was flooded with buzzwords — wireframes, user personas, sitemaps, design systems, micro interactions, heuristics… the list never ended. I watched countless YouTube tutorials, bookmarked too many articles, and spent days trying to make my Figma files look “perfect.”

Small details in product design can create big moments of friction. This is one of them.

Want to create user experiences that are not only beautiful but also intuitive and effective? Looking to master the core UX principles that every successful designer relies on?  

You have probably thought, “There must be a better way,” if you have ever sat in front of your screen adjusting pixel margins or rewriting the same line of CSS for the hundredth time. You’re not by yourself. In a time when creativity and efficiency are frequently seen as mutually exclusive, a new class of tools is demonstrating that you don’t have to choose between the two – greetings from…