Welcome to the second (and final) instalment of the UX research methods playbook. Hopefully splitting it makes the content less cumbersome and easier to use.

Familiarity enables the transfer of experience between similar products or services, allowing us to be productive without first learning how a system works. When we encounter familiar interface patterns and conventions, we intuitively understand them based on previous experience. This rule of thumb is the basis of Jakob’s Law and helps guide design decisions.

UX as presented to the general public | Learn typography concepts through interactive exercises | Use AI for personal tasks, for example supermarket shopping | Growth expected in UX jobs in 2024 | Where should UX report within a big company

Building rapport, or a positive connection, with participants is widely recognised as a crucial element in user experience (UX) research. When participants feel comfortable and engaged, they are more likely to share their true thoughts, feelings, and experiences – leading to a deeper understanding of their needs and pain points.

You do not have to follow these rules every time. If you have a good reason to break any of them, do. But they are safe to follow every time.

How do you know what UI component to choose? Decision trees offer a systematic approach for design teams to document their design decisions. Once we’ve decided what UI components we use and when, we can avoid never-ending discussions, confusion, and misunderstanding.

In this tutorial, we will build an AI image-generation app with JavaScript. Users will enter text describing the image they want, then we will call the DALL-E 3 API to generate the image!

With the hyper-growth phase our studio has undergone, it was crucial that our website reflected our values and our distinctive model.

Hitting “publish” on a new webpage or major update is exciting, but there’s a nagging fear… Did you miss something? Little mistakes can seriously impact website visitors.

How would you describe an ideal user research process? What are the key research methods, and when should they be used in product design?