Design stories

Optimizing Website Design Widths for a Multi-Device World

The way we access the internet has changed dramatically. No longer are desktops the primary access point; mobile devices now dominate, and tablets occupy a significant middle ground. This shift necessitates a fundamental change in how we design websites. A one-size-fits-all, fixed-width design is no longer sufficient. Instead, responsive web design has become essential. This article provides data-driven recommendations for optimal website design widths and breakpoints in 2025, to help…

From SplitText to MorphSVG: 5 Creative Demos Using Free GSAP Plugins

GSAP’s premium plugins are now free, and this article explores their creative potential through five playful animation demos.

Atomic Design, Tokens, AI and the Future of Design Systems – Experience Designed Podcast

I had the pleasure of speaking with Vy Alechnavicius on the Experienced Design podcast. We had a great wide-ranging conversation!

Design System In 90 Days

So we want to set up a new design system for your product. How do we get it up and running from scratch? Do we start with key stakeholders, UI audits, or naming conventions? And what are some of the critical conversations we need to have early to avoid problems down the line?

The problem with good design

Various members of the team shared their designs for me to review. Here I’ll show you Jamie’s redesign because it shows how good design leads to more problems.

Adobe’s brand refresh

The creative software giant has unveiled a new brand identity developed in collaboration with Mother Design. Read on to find out what’s changed and what designers can learn from it.  

Config 2025: Pushing design further

Dylan Field runs down everything we launched at Config 2025 and explains why pushing design further matters more now than ever.

How to Add Page Numbers and Sections in Adobe InDesign

Most of the work I’ve done over the past few weeks has been focused on print design projects, many of which involved multi-page materials like flyers, brochures, manuals, catalogs and workbooks. In other words, this is the type of work that is best managed using Adobe InDesign. Some of these include multiple sections, each with different page numbering styles. Maybe you’ve been wondering how you add page numbers to your…

Figma Sites Isn’t the Future

Figma Sites just dropped, promising to kill WordPress and dethrone Framer — but under the glossy UI lies a half-baked toy, not a revolution. It might be the future of web design… just not today.

How to create an animated logo

Learn how to make a Lottie animation by preparing your Adobe Illustrator files for animation in After Effects. This tutorial covers organizing layers, optimizing vector graphics, and creating an animated logo.

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