One of the fastest ways to frustrate a user is by losing their progress. Imagine this: you scroll, scroll, scroll down a long list…click…read, and hit the Back button, only to land back at the top of the list instead of where you left off.

Welcome to this week’s Unicorn Club, and a quick shoutout to the 29 new readers who joined us. You’re in good company.

When I first stepped into the world of UX, I was flooded with buzzwords — wireframes, user personas, sitemaps, design systems, micro interactions, heuristics… the list never ended. I watched countless YouTube tutorials, bookmarked too many articles, and spent days trying to make my Figma files look “perfect.”

Small details in product design can create big moments of friction. This is one of them.

Non-linear web design offers users a dynamic and interactive experience by allowing them to explore content in various, personalized paths rather than following a rigid, linear flow. This approach enhances user engagement and fosters a more organic, exploratory web experience.

OpenAI unveils ‘ChatGPT agent’ that gives ChatGPT its own computer to autonomously use your email and web apps, download and create files for you

Companies developing video AI models and tools often talk about working with Hollywood studios to make certain workflows possible. On Thursday, Netflix said that it has started using AI in movies and shows it produces.

What does it take to consistently ship great products? For many development leaders, the answer is evolving. To understand this shift and its broader impacts, we commissioned research from the International Data Corporation (IDC)—surveying 500 development leaders across North America and Europe and augmenting with qualitative interviews. While we expected to hear about expanding responsibilities and the growing impact of generative AI, we were struck by how often respondents cited design as…

If you’ve ever scrolled through social media and stopped mid-swipe because something caught your eye, chances are it had movement.

Millions of people visit the web daily for answers, advice, and inspiration. SEO content bridges a user’s intent with meaningful, discoverable digital information. Building informative, trustworthy articles, product descriptions, videos, and guides can position a website as a reliable resource within its field. But there is more to SEO than filling a page with keywords and hoping for the best. Highly effective SEO content understands how search engines interpret relevance,…