For much of the world, technology has become so intertwined with our day-to-day lives that it influences everything.

Your competitors aren’t building perfect code either. If you spend 6 months building the theoretically perfect architecture, they’ll ship something “good enough” in 2 months and eat your lunch. You’ll have beautiful code that nobody uses.

After three years of immersion in AI, I have come to a relatively simple conclusion: it’s a useful technology that is very likely overhyped to the point of catastrophe

Design engineering, Shipping too fast, Sameness, Responsive letter spacing, Vibe coding as a designer, Color Palette Pro, and more.

Tools like Midjourney, Leonardo AI, and OpenArt AI have made it possible for artists to turn text into vivid images in seconds.

What started as admiration quickly turned into motivation. Around 2018-2019, Nixtio began publishing their work almost daily, and the consistency paid off. Today, they credit Dribbble with opening the door to global visibility, meaningful client relationships, and creative growth.

It was a sharp reminder of something every CIO and CTO already knows but sometimes underestimates: your Web Application Architecture is not just a technical foundation, it is the backbone of your business.

Digital marketing strategies aren’t just “tools” anymore — they’re the lifeline of modern business survival. Whether you’re a start-up, a small local brand, or a global powerhouse, 2026 demands a new level of adaptability. With AI rewriting the rules and consumer expectations hitting all-time highs, you must adjust how you attract attention, earn trust, and convert customers.

When I was 16, I had a side job digitally retouching old photos. It took hours of meticulously nudging dusty pixels across the screen with healing brushes until things looked “good enough.” If you’d told me then that in the future I could just describe what I wanted to fix and get excellent results in seconds, I would’ve laughed (and maybe even thrown the Paint Shop Pro 8 CD at…

All tech companies have to choose what to build, but approaches vary — from top-down projects to bottom-up research and experimentation. Your company is probably somewhere on this gamut, but it’s not always a deliberate choice. It’s important to realize that these are not the only two possible models, and that there isn’t necessarily just one right answer.