In modern web design, shadows are widely used to enhance the look and feel of user interfaces.

Brand Identity PayPal’s new refreshed brand identity marks the next chapter for PayPal in the lives of its customers and signals a new direction for the business and the brand: one that is simpler, cleaner, more modern and more optimistic.

I’m working on a refresh of my personal website, what I’m calling the HD remaster. Well, I wouldn’t call it a “full” redesign. I’m just cleaning things up, and Polypane is coming in clutch. I wrote about how much I enjoy developing with Polypane on my personal blog back in March 2023.

In this article, I’ll be showing how to get the same effects with no content duplication.

An exploration of layout formations during scroll, where content is pinned until the layout is fully assembled.

We have a mixed bag for you with both minimalist and maximalist designs, and single pagers alongside much bigger, but highly organized spreads.

Conversion Rate Optimization (CRO) increases the number of visitors who take a desired action on a website.

Telling designers they shouldn’t use high-fidelity designs early in the exploration process can be the equivalent of telling an artist they shouldn’t use paint and instead only start with rough pencil sketches.

For all digital designers who design interfaces: are you happy with those gray shadows you’ve been slapping on your designs?

The world is naturally painted with color, from the greens of the trees to the blues of the ocean. Think of the emotions you feel when looking at a rainbow or a sunset during the golden hour. The harmony of colors in nature often inspires many of the color schemes we use in the digital world.