The iteration of our buttons that I’ll be focussing on here are actually based largely on an earlier iteration of our design system. This first version had already done a lot to reign in the chaos of having no design

We take for granted that most users are familiar with common icons, such as a cog meaning settings, or a bell meaning notifications. However, the chances are that we’re going to need to make some custom icons that are specific to our industry or product, and we can’t expect a user to immediately recognise what they mean.

The Y2K aesthetic characterized the end of the millennium. “Things like rounded, bloated typefaces, hyper digital elements like metallics, gloss, mirror and 3-D, as well as implied tech elements like loading bars and rendered buttons,” said Jane McFarlane, the brand director of creative agency T

Write error messages in clear and simple language. The user should be able to understand the problem while reading an error message. If the error message is ambiguous and the user is not able to find the reason for the message, then it is of no use. Users cannot do anything to fix the problem and it badly impacts the experience of the product.

In web design nowadays we’re quick to assign an “ism” to any passing trend. But no matter how arbitrary or fleeting they are, these isms can be important to understand.  

Did you know that 80% of users delete an app if they don’t know how to use it? They don’t reach out to the customer support team, nor do they research the instructions. They simply remove it and move on to the next one.