Web Design stories

How to Be the Leader Your Web Design Clients Need

Working with web design clients means wearing many hats. We’re developers, marketers, and (sometimes) therapists. It’s all about building a great website that meets our clients’ needs.

What’s the most pointless trend in modern web design?

We’ve gone through glassmorphism, neumorphism, micro-interactions, and parallax scrolling. Some trends look amazing but add nothing. What’s a design trend you wish would just die already?

Creating proportional, equal-height image rows with CSS

Equal-height image layouts seem simple until you try to build one that’s truly responsive. This tutorial walks through my solution using flexbox aspect ratios, the Eleventy Image plugin, and a Nunjucks shortcode.

A handy use of subgrid to enhance a simple layout

We’ve got this pattern on the Set Studio website. It’s three summaries with headings that render in a three column grid which as the viewport reduces in space, automatically stack.

Foreword to Learning Web Design by Jennifer Robbins

It was a warm September night somewhere outside of Nashville. The campfire crackled, and because I can’t help myself I plucked away at my acoustic guitar. Based on the laughter emanating from our circle and into the woods, you wouldn’t know that the people sitting around the fire had just met each other a few days prior. Conversation about life, design, music, and technology blurred together, and inside jokes were…

We studied 100 dev tool landing pages—here’s what really works in 2025

So, you’ve built an amazing open source project or developer tool. Now you need a landing page that doesn’t suck! You could spend weeks researching what works, A/B testing layouts, and second-guessing design decisions.

Why development leaders are investing in design

What does it take to consistently ship great products? For many development leaders, the answer is evolving. To understand this shift and its broader impacts, we commissioned research from the International Data Corporation (IDC)—surveying 500 development leaders across North America and Europe and augmenting with qualitative interviews. While we expected to hear about expanding responsibilities and the growing impact of generative AI, we were struck by how often respondents cited design as…

Is Your Team Ready for AI-Enhanced Design?

AI-design isn’t a novelty anymore — it’s rapidly becoming a key part of how modern designers operate. In this article, I explore where today’s tools provide real value, how they fit into existing workflows, and what it takes to start building an AI-enhanced practice.

SVG Animation Techniques: A Complete Guide with Practical Examples

SVGs aren’t just pretty vector images — they’re powerful tools for creating lightweight, scalable, and stunning animations right inside your browser. Whether it’s an animated icon, a funky line drawing effect, or a complex UI loader — SVG animations can make your web experiences interactive and fun without killing performance.

What to do when users just want the old version back

Any company, big or small, new or old, will at some point introduce something new to their products for their potential or existing customers to access and use. But anyone who’s done this knows that change often comes with resistance. Some users simply dislike anything new. Others feel their expectations weren’t met, or they think the update doesn’t match their preferences.

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