Many (most?) websites, especially for early and growth-stage companies are ineffective. They don’t tell visitors who the product is for, what the product does, and why the product is better. When your homepage content and copy miss the mark, your conversion rate suffers, and all of your top of funnel efforts are wasteful.
When our team started working on the spotify.com homepage, which is the landing page of our website, we found that an overwhelming majority of people who visit want to listen to audio directly on the site (i.e., they’re looking for the web player). But, they had trouble finding it and were frustrated with the amount of friction it took to listen to anything.
Out of the 138 portfolios submitted, 125 was screened. If you’re part of the 13 that I didn’t review, it’s because you’re a UX writer, UX engineer or a UX consultancy business. I do not have the expertise to review portfolios for writers and engineers, and reviewing UX businesses is something I would not do for free (sorry).
More than once I’ve been asked about the difference between behavioural insights (BI) and user experience (UX), as UX design becomes increasingly important in the world of product development, yet there is a whole other world of BI that has been popularised by the Behavioural Insights Team (
Many UX design roles are created as a result of new product or service launches, and with the current downturn in the tech industry, companies are likely to reduce their hiring and focus on maintaining existing teams.
Empowering non-researchers to collect client feedback can pave the way to better products and customer retention.
Good UX revolves around the idea of providing people with interactions that are seamless, enjoyable, and intuitive. To achieve this, a designer should focus on satisfying a user’s needs above everything else. However, given that UX is an interdisciplinary practice that makes use of principles inherited from fields like psychology and cognitive sciences, sometimes designers can craft experiences that are decept
After concluding my learnings from course 2 and course 3 of google UX Design specialization which is “Start the UX design process: Empathize, Define and Ideate” and “Building wireframes and low fidelity prototypes”. Here I am concluding my learnings from the next course which is “Understanding the UX research process”.
Microcopy is a term used for the small pieces of content that appears on digital interfaces, from calls to action to disclaimers assuring users that their personal information won’t be shared. While this might seem like the responsibility of marketers or content managers, these tiny pieces of text play a vital role in UX — and can make or break your user experience.
Content exists across multiple touchpoints sourced from numerous creators. A UX content strategy ensures content production and governance remain high quality and consistency to enhance a product’s user experience while meeting business goals.
