This article uses an example case from a B2B site that recently made the top of HackerNews as the best e-commerce site, mcmaster.com by McMaster-Carr. In this article, you’ll get a breakdown of what McMaster-Carr does particularly well in its UX practices.
Content is what provides value for most apps. Along with features, content is a primary reason why people start using products. This is why it’s critical to consider how we design empty states, those moments in a user’s journey when an app might not have content for a user yet.
If you’ve been building apps and have been around for a few key moments – say circa 2018-2019 – you might recall the current thing of those times, the dark mode. That’s when both Apple and Google decided to introduce their versions of dark mode during their annual WDDCand I/O conferences. It didn’t stop (or start) there though. Most major players in tech sprinted to replace the traditional blinding white…
User research is the process of understanding user needs and desires through observation and feedback. It’s one of the most important aspects of UX design, and it’s used to inform all aspects of the design process, from initial sketches to the final product. Through user research, we can answer important questions about our design, such as Who are our users? and What do they need?
Find out if you’re getting paid fairly and start your salary negotiation right. In 2019, my starting salary as a new grad UX designer living in Toronto was $76,500.
Best practices and tools for user onboarding to keep your users engaged
The rise of motion design, parallax, immersion, contrasting UI styles, imitations and more
I was inspired by an article written by Alex Kantrowitz where he discusses the launch of ChatGPT by OpenAI, which has the potential to revolutionize the field of AI and make chat assistants more intuitive and helpful than ever before.
Users often struggle to find their time zone from a time-zone selector. Where possible, locate users’ time zones for them, organize time zones alphabetically in a dropdown, and allow users to search by city and country.
Effective content design is crucial for digital product success. Learn about its key elements to create content that maximizes the user experience and your business revenue.
