UX stories

Exploring the Standards for WCAG-Conformant Interactive Element Sizes

WCAG provides guidance for making interactive elements more accessible by specifying minimum size requirements. In fact, the requirements are documented in two Success Criteria: 2.5.5 and 2.5.8. Despite this, WCAG can be difficult to achieve due to a number of misconceptions about the requirements. In this article, Eric Bailey discusses the nuances of interactive element sizes and clarifies what it looks like to provide accessible interactive experiences using WCAG-compliant target…

Decoding the Art & Science of UI/UX Design

The world of UI/UX design is often mistaken for pure visual artistry. While aesthetics do play a role, there’s a powerful blend of creative thinking and technical expertise that goes into crafting exceptional user experiences. Let’s delve deeper and decode the art and science behind UI/UX design.

2024 UX Salary Report

How much do UX Researchers make? Get the data on UXR, Product Designer, and Research Ops salaries in 2024, plus key UX salary trends around the world.

5 mistakes to avoid when you run UX research

Whether you went through a bootcamp, switched from another research-related career or were self-taught, there’s a good chance that you like some research methods over others.

The Role of Personality in User Experience

This article explores more practical strategies and best practices for designing with personality in mind. We’ll cover key approaches to personality-based design, specific practices for each of the Big Five personality traits, case studies of successful implementations, and challenges to consider in this exciting field. We’ll also introduce the concept of “personalityzation” — a specific approach to adapting user interfaces based on personality traits.

UX Approach to Marketing Design

In today’s digital age, where consumers are inundated with so many choices, standing out in the market has become more difficult than ever. So how can companies create more engaging and effective campaigns? Integrating UX principles into marketing design.

The Best Things About Working in UX

With the current state of the economy, the advent of AI, and recent layoffs, many UX professionals are feeling anxious. I can understand this sentiment as we’re going through a period of uncertainty. To take a break from the anxiety, let’s reflect on the aspects of our work that make it meaningful.

Enhance Your UX with Customer Journey Maps

User journey maps are a remarkably effective way to visualize the user’s experience for the entire team. Instead of pointing to documents scattered across remote fringes of Sharepoint, we bring key insights together — in one single place.

Essential Steps in UX Research

The discovery phase is the cornerstone of any UX research project. It involves understanding the users, their needs, behaviors, and pain points.

Generative AI in UX: Opportunities and Obstacles

As UX professionals, we often reflect on our existing methods and seek new ones in order to improve our research processes and deliver more user-centred designs and experiences.

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