This series of articles will cover the common trends I’ve seen in companies that I’ve worked on. These companies typically contain at least one of the following attributes…

Creating a good design culture starts with understanding user needs, encouraging collaboration between departments, experimenting with new ideas, investing in the right tools, and developing design team rituals.

Laws and principles of UX are tools and recommendations that might help a designer create more convenient and user-oriented interfaces.

I started with user interviews, and broke the script up into three sections: what employees liked about the current space, what their hopes and aspirations were for the new space, and what made them excited about ThoughtWorks in general.

In this article, we’re going to talk about the top 16 UX fails that can happen and how to avoid them like a pro.

Often a typeface is chosen based on what appeals to the designer and is a good fit for the project. Web accessibility is often an afterthought, once the fun task of typeface selection has already been done.

Following Apple’s example, why should they be replaced on multilingual websites and apps?

Apply the four steps in this user flow analysis method to make your product development process more efficient—and improve UX for activities like app onboarding and checkout.

57% of product professionals say that product research has a positive effect on customer satisfaction. 42% agree that it affects profitability. Imagine how much more successful your product would be if you did research continuously?  

Persuasive design is a set of techniques used to influence user behavior in digital products. It has become increasingly popular as it allows companies to effectively inform and engage with their audience.