UX stories

How B2B Sales Help Us Understand Our Role As UX Designers Better

Throughout a customer journey (particularly in B2B), there will be interactions that are primarily between two people rather than a human and an interface. In this article, Paul Boag explains why you cannot improve the user experience without considering the entirety of the UX journey.  

Website Design Ideas for Practicing Design

We’ve put together some of the best website design ideas to delight and inspire you. We’ve also created a seven-step process to generate ideas based on your target audience’s needs and business goals.

The end of Lorem Ipsum? Using ChatGPT for your UX writing needs

ChatGPT can write contextually appropriate copy for your prototypes at lightning speeds.

5 reasons why user testing is non-negotiable in 2023

User testing is non-negotiable in 2023. It’s easy to get caught up in our own assumptions about what users want when we create a product.

Design is about experience: 7 UX trends to be aware of

Once again, design is responsible for both how the product looks, i.e. UI, and how it feels when used, i.e. UX. The structure and logic dictate how we perceive the product and whether we enjoy using it or not.

Designing redundancies is healthy

Redundancy in product design is the practice of adding extra components or features to a product to increase its reliability.

FlyUX Airline: A UX Design case study

Using the Design Thinking process, I gained a good understanding of the target user and created an online experience that is simple, intuitive and quick to complete.

7 UX/UI Design Trends to Watch for in 2023

In this blog post, we’re taking a look at a few of the UX/UI design trends that will shape the field of UX/UI design in 2023, based on industry movements, current user behaviors, and predictions from experts in the field.

Now the internet’s fighting over old scrollbar designs

Have you ever considered what your favourite scrollbar design is? It’s the kind of UI and UX design that often gets overlooked, because we use it so casually.  Web curator and coder Sébastien Matos has created an interactive journey into scrollbar design, meaning you can visit his page and fiddle with over 30 years of UI design.

An introduction to mindstates

The following article describes a framework that matches the way people think with; a need, an idea, a design or a message. It breaks down thinking into 5 mindstates, each based on how much attention and time someone has in any given moment.

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