Can you imagine a world where interfaces adapt to your needs as if by magic? In the near future, artificial intelligence (AI) will transform our digital interactions.

None of their products were visually consistent. You could easily see 4 different eras of styling throughout their products. It was visually unappealing. They wanted a system that could be used across their apps to unify their feel and user experience.

here’s more to achieving good UX than research and design. We need to effectively communicate our ideas to gain buy-in from key stakeholders. How do we share our findings with diverse audiences in a way that will empower them to make smart UX decisions?

There are so many twisty contradictions in our experiences with AI and the messages we receive about it. It’s smart, but it’s dumb. It’s here, but it’s yet to come. It’s big, but it’s small. So much opportunity, but so much risk.

On average, a web page produces 4.61 grams of CO2 for every page view; for whole sites, that amounts to hundreds of KG of CO2 annually.

It’s time to come to terms with what we’re actually doing when we design websites, native and web apps, why it’s important, and where the future of our design environments is headed.

This article delves into the effects of these changes, exploring how they influence content creators’ strategies and YouTube’s overall user engagement.

It’s sad to say, but many have come to see research as being expendable. If budgets or timelines are tight, research tends to be one of the first things to go. Instead of investing in research, some product managers rely on designers or—worse—their own opinion to make the “right” choices for users based on their experience or accepted best practices.

Welcome to the second (and final) instalment of the UX research methods playbook. Hopefully splitting it makes the content less cumbersome and easier to use.

Familiarity enables the transfer of experience between similar products or services, allowing us to be productive without first learning how a system works. When we encounter familiar interface patterns and conventions, we intuitively understand them based on previous experience. This rule of thumb is the basis of Jakob’s Law and helps guide design decisions.