Affinity diagramming is a powerful method used in UX research to organize and synthesize large amounts of qualitative data. Originating from the field of ethnographic research, this technique helps designers make sense of diverse and often unstructured information by grouping related items together based on their natural relationships. The process reveals patterns and connections that might not be immediately apparent, leading to deeper insights and more informed design decisions.

Despite the rise of LLMs and AI-powered solutions, chatbots are still relevant and widespread: efficient, cost-effective, with the ability to automate processes (like answering customer questions), implement specific responses, and much more, all paired with unmatched convenience. But just rolling out your chatbot isn’t enough! Rather, the quality of the UX is the determining factor of success—and that’s on developers like us.

Zooming in browsers is an accessibility feature. I’d say that any attempt to fight against it is bad form. Don’t do it. Leave it be.

In today’s digital age, e-commerce has become the backbone of the retail industry. As online shoppers continue to rise, providing a seamless and engaging user experience across all devices is crucial

A shared set of principles provides any team with clear guidance on how to work. Principles outline how the team designs and what they believe is important, therefore helping them frame their decisions.

When Designing interfaces for mobile applications, designers often leave keyboards “out of the picture.” However, this is quite an interesting topic, as the correct (use of the keyboard) keyboard use is what any user expects from an interface.

Both hiding and disabling features can be utterly confusing to users. And for both, we need very, very good reasons. Let’s take a closer look at what we need to consider when it comes to hiding and disabling — and possible alternatives that help enhance the UX.

Interfaces are becoming less dense, I’m usually one to be skeptical of nostalgia and “we liked it that way” bias, but comparing websites and applications of 2024 to their 2000s-era counterparts, the spreading out of software is hard to ignore.

Every time you pick up your mobile phone to make a call you’re presented with the layout below. But has it ever occurred to you to wonder why the numbers are arranged like this? Or why the calculator on your phone is arranged in the opposite direction?

Designers going all-in on user-facing high fidelity visuals are abandoning their most powerful tool for influencing strategy