In today’s digital age, where consumers are inundated with so many choices, standing out in the market has become more difficult than ever. So how can companies create more engaging and effective campaigns? Integrating UX principles into marketing design.
With the current state of the economy, the advent of AI, and recent layoffs, many UX professionals are feeling anxious. I can understand this sentiment as we’re going through a period of uncertainty. To take a break from the anxiety, let’s reflect on the aspects of our work that make it meaningful.
User journey maps are a remarkably effective way to visualize the user’s experience for the entire team. Instead of pointing to documents scattered across remote fringes of Sharepoint, we bring key insights together — in one single place.
The discovery phase is the cornerstone of any UX research project. It involves understanding the users, their needs, behaviors, and pain points.
As UX professionals, we often reflect on our existing methods and seek new ones in order to improve our research processes and deliver more user-centred designs and experiences.
Everyone makes mistakes but here are common mistakes that you can avoid so your UX research is always fruitful.
These questions cover a range of aspects from initial impressions to specific tasks, interaction feedback, error handling, overall satisfaction, and future expectations. You don’t need to ask all the questions from this list; choose questions that are relevant to your testing goals.
Let’s learn about the principles that drive how Senior Content Designer Lauren Tormey enhances material and ensures clarity and accessibility for university students.
Writing is just as important to UX design as pushing pixels. For all the focus on Figma and design systems, it’s easy to forget that content is the reason people actually use your product.
Unsurprisingly, there are lots of insights in this year’s report that impact professional researchers—but what about the many folks who work alongside them? With our non-researcher colleagues in mind, we thought it’d be helpful to hone in on three key findings from the 2024 survey, from the point-of-view of a non-researcher (me!).
