UX stories

UX Approach to Marketing Design

In today’s digital age, where consumers are inundated with so many choices, standing out in the market has become more difficult than ever. So how can companies create more engaging and effective campaigns? Integrating UX principles into marketing design.

The Best Things About Working in UX

With the current state of the economy, the advent of AI, and recent layoffs, many UX professionals are feeling anxious. I can understand this sentiment as we’re going through a period of uncertainty. To take a break from the anxiety, let’s reflect on the aspects of our work that make it meaningful.

Enhance Your UX with Customer Journey Maps

User journey maps are a remarkably effective way to visualize the user’s experience for the entire team. Instead of pointing to documents scattered across remote fringes of Sharepoint, we bring key insights together — in one single place.

Essential Steps in UX Research

The discovery phase is the cornerstone of any UX research project. It involves understanding the users, their needs, behaviors, and pain points.

Generative AI in UX: Opportunities and Obstacles

As UX professionals, we often reflect on our existing methods and seek new ones in order to improve our research processes and deliver more user-centred designs and experiences.

Common UX Research Mistakes

Everyone makes mistakes but here are common mistakes that you can avoid so your UX research is always fruitful.

Essential Questions for Effective Usability Testing

These questions cover a range of aspects from initial impressions to specific tasks, interaction feedback, error handling, overall satisfaction, and future expectations. You don’t need to ask all the questions from this list; choose questions that are relevant to your testing goals.

Mastering UX Strategy: Insights from Lauren Tormey

Let’s learn about the principles that drive how Senior Content Designer Lauren Tormey enhances material and ensures clarity and accessibility for university students.

Golden Rules of UX Writing

Writing is just as important to UX design as pushing pixels. For all the focus on Figma and design systems, it’s easy to forget that content is the reason people actually use your product.

State of User Reasearch 2024

Unsurprisingly, there are lots of insights in this year’s report that impact professional researchers—but what about the many folks who work alongside them? With our non-researcher colleagues in mind, we thought it’d be helpful to hone in on three key findings from the 2024 survey, from the point-of-view of a non-researcher (me!).

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