User experience (UX) has quietly evolved from a design consideration into a strategic business lever that can define market leadership. In an era where digital interactions are often the first and sometimes only touchpoint with a customer, the way your audience experiences your brand online has direct implications on revenue, loyalty, and operational efficiency. Ignoring UX isn’t just a design oversight — it’s a risk to the bottom line and…
A simple but powerful mental model for working with AI: treat it like an enthusiastic intern with no real-world experience. Paul Boag shares lessons learned from real client projects across user research, design, development, and content creation.
Summary: In the managed-UX integration model, UXers report to UX leadership, stay connected to their peers, and work daily with product teams to drive outcomes.
Imagine a neighborhood with no sidewalks or ramps. Someone using a wheelchair or a parent pushing a stroller is immediately forced to drive or rely on others just to run simple errands.
Designers think the mockup is the product. Developers know the product lives in code. Until we kill the fantasy of the “handoff” and start building together from day one, we’re just shipping prettier silos with more emojis.
A simple but powerful mental model for working with AI: treat it like an enthusiastic intern with no real-world experience. Paul Boag shares lessons learned from real client projects across user research, design, development, and content creation.
If you want your AI product to stand out in the veritable sea of others, you need autistic minds to help you design it. 🕵️
The closer an investment is to a core economic driver (revenue or cost), and the shorter the feedback loop between action and outcome, the easier it is to understand, justify, and manage ROI.
Cultural proximity refers to the degree of similarity in cultural traits, practices, values, language, and norms between groups, countries, or regions. People tend to trust and collaborate more easily with others who share similar backgrounds. This shapes our decision-making and sense of trust when we interact with others; however, it also potentially introduces bias and limits diversity. In this column, I’ll explore the benefits and challenges of leveraging cultural proximity, how…
Maybe you’ve gotten comfortable writing prompts or using simple one-click tools. But as AI interfaces start to take different forms, many of them are still kinda hard to figure out. Navigating them can be overwhelming. It doesn’t feel like you’re using these products so much as deciphering them. The engineering is powerful, but the flows don’t make sense.
