In the world of User Experience (UX) design, Jakob Nielsen’s 10 Usability Heuristics for User Interface Design have long been the cornerstone for crafting intuitive, user-friendly digital interfaces.

We turned six big ideas percolating around the Figma office—written from the perspective of devs, designers, analysts, writers, PMs, card-carrying generalists—and put them on record. Here’s a look at what’s on our minds for 2025.

Product drops and sales are a great way to increase revenue, but these events can result in traffic spikes that affect a site’s availability and performance. To prevent website crashes, you’ll have to make sure that the sites you design can handle large numbers of server requests at once. Let’s discuss how!

Rudy Khaw, CEO at AirAsia brand co. – an entity dedicated to enhancing the reach and impact of the AirAsia brand through brand management, licensing, IP development and merchandising – has championed a vision where AI serves not as a replacement for human ingenuity, but as a powerful collaborator.

I came to realize that the most inspiring, authentic design on the internet today comes from niche places.

Industry leaders from companies like Ableton, Snapchat, and Coda set resolutions for managing teams, shipping products, and sparking great ideas in the year ahead.

Branding design is constantly changing these days. We see a new rebranding or logo remake at least every few weeks.

Typography trends for 2025 are shaping up to be a blend of minimalism, functionality, and personality. Designers are embracing clean, sans-serif typefaces like Manrope, Satoshi, and Urbanist that prioritize readability and versatility while also leaning into bold, geometric, and high-contrast fonts to make a statement.

All I know is that one minute, I could be brimming with ideas, and the next, I could stare at a blinking cursor like I forgot how to form words. My mind can suddenly get flooded with admin tasks I’ve been procrastinating so much that it becomes a struggle to focus on the creative work I actually enjoy.

Lovely imagery and media throughout this One Pager promoting Jin Zhen Lian who sell treats made fruit from the famous seaside orchards of Eastern Thailand.