To understand the multiple types of delight, consider Don Norman’s three levels of emotional processing (visceral, behavioral, and reflective), which he describes in his book Emotional Design.

Within the next six months, about 40% of U.S. marketers plan to fire their advertising agency. The source: a November 2022 survey by the agency-brand matchmaker SetUp, which talked to such brands as Coca-Cola, Delta Air Lines, Warner Bros., UPS, Discovery, and Home Depot, to name a few.

Designing for Gen Z users involves understanding their values, preferences, and behaviors, and creating products and experiences that resonate with them. Here are some tips for designing for Gen Z:

Take a trip down memory lane with a few Microsoft-y images that you will never, ever be able to forget, for better or for worse.

And if anything goes wrong, the designer is out…

Check the creative story of bright, user-friendly, and informative website design for CSConnect, the service of immersive visual experiences for marketing.  

The portfolio of Andreas Antonsson offers a delightful user experience with its fluid design and smooth scrolling, as well as excellent typography that enhances the overall aesthetic.

A curious setting in Adobe Photoshop’s privacy preferences has the artistic community on edge this week.

How AI will influence UI design practices, and what it will mean for designers moving forward.

What does true customisation look like? And what does it mean for design if we put power in the hands of users? We caught up with the team behind Material You to learn more about how the work to create truly personal experiences is evolving.