Design stories

Non-Linear Web Design: Unlocking the Future of User Experience

Non-linear web design offers users a dynamic and interactive experience by allowing them to explore content in various, personalized paths rather than following a rigid, linear flow. This approach enhances user engagement and fosters a more organic, exploratory web experience.

Why development leaders are investing in design

What does it take to consistently ship great products? For many development leaders, the answer is evolving. To understand this shift and its broader impacts, we commissioned research from the International Data Corporation (IDC)—surveying 500 development leaders across North America and Europe and augmenting with qualitative interviews. While we expected to hear about expanding responsibilities and the growing impact of generative AI, we were struck by how often respondents cited design as…

How to Use Motion Templates to Level Up Social Media Ads

If you’ve ever scrolled through social media and stopped mid-swipe because something caught your eye, chances are it had movement.

Designing Momentum: The Story Behind Meet Your Legend

An inside look at how movement in design, storytelling and technology shaped a platform to inspire the next generation of creatives.

Tiny Screens, Big Impact

Flip phones aren’t dead. On the contrary, 200+ million non-smartphones are sold annually. That’s roughly equivalent to the number of iPhones sold in 2024. Even in the United States, millions of flip phones are sold each year.

The 30 UX Principles Every Designer Should Know

Want to create user experiences that are not only beautiful but also intuitive and effective? Looking to master the core UX principles that every successful designer relies on?  

Your Design Isn’t Done Until It’s Effectively Presented

The leap to a larger organization was a significant step in my career, but the initial excitement quickly met a complex reality. In my previous roles, design approval was straightforward. But here it was a negotiation between a host of powerful stakeholders. The Head of Engineering focused on feasibility, the VP of Products on market fit, and the Head of Design on system consistency.

Is Your Team Ready for AI-Enhanced Design?

AI-design isn’t a novelty anymore — it’s rapidly becoming a key part of how modern designers operate. In this article, I explore where today’s tools provide real value, how they fit into existing workflows, and what it takes to start building an AI-enhanced practice.

SVG Animation Techniques: A Complete Guide with Practical Examples

SVGs aren’t just pretty vector images — they’re powerful tools for creating lightweight, scalable, and stunning animations right inside your browser. Whether it’s an animated icon, a funky line drawing effect, or a complex UI loader — SVG animations can make your web experiences interactive and fun without killing performance.

What to do when users just want the old version back

Any company, big or small, new or old, will at some point introduce something new to their products for their potential or existing customers to access and use. But anyone who’s done this knows that change often comes with resistance. Some users simply dislike anything new. Others feel their expectations weren’t met, or they think the update doesn’t match their preferences.

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