The age of creative agents — and the rise of the creative director

Agentic technology — AI that can make decisions, carry out complex tasks and work autonomously — is sparking a familiar debate that’s rekindled each time we meet a transformative technology. From the printing press and the camera to the personal computer and digital imaging software, the questions are different but the controversy is always the same: will new technology serve people or replace them? Artists always answer these questions by…