It’s sad to say, but many have come to see research as being expendable. If budgets or timelines are tight, research tends to be one of the first things to go. Instead of investing in research, some product managers rely on designers or—worse—their own opinion to make the “right” choices for users based on their experience or accepted best practices.

Welcome to the second (and final) instalment of the UX research methods playbook. Hopefully splitting it makes the content less cumbersome and easier to use.

Familiarity enables the transfer of experience between similar products or services, allowing us to be productive without first learning how a system works. When we encounter familiar interface patterns and conventions, we intuitively understand them based on previous experience. This rule of thumb is the basis of Jakob’s Law and helps guide design decisions.

UX as presented to the general public | Learn typography concepts through interactive exercises | Use AI for personal tasks, for example supermarket shopping | Growth expected in UX jobs in 2024 | Where should UX report within a big company

Curated and handpicked by the best for the best. Discover your next mobile design idea here.

There are two objections that (much like GPT outputs) are so common they are themselves practically commodities, that inevitably crop up in defense of AI “design.” AI skeptics will say: We will only use the LLM as a starting point, or to bounce off ideas, and verify its work. And AI boosters will say: Our model won’t have this problem, it will be uniquely high-quality because we will train it…

Digital projectors have become one of the most curiously creative devices in home technology today, both in their evolving list of features as well as novel form factors.

Building rapport, or a positive connection, with participants is widely recognised as a crucial element in user experience (UX) research. When participants feel comfortable and engaged, they are more likely to share their true thoughts, feelings, and experiences – leading to a deeper understanding of their needs and pain points.

Designers are the 6th pillar of a business but still they get paid in peanuts and also don’t get much recognition in an industry. This article explains the power of a designer as an individual in any industry and how as a newbie entering into a design industry you can do the same.