We’re not artists, by any means. But our success as researchers hinges on the ability to apply innovative thinking to solve complex problems — often multiple times each day. Overlooking the creative aspects of our role can limit our usefulness: you don’t think to improve skills you don’t think you need.

This design principle helps users navigate your interface by creating visual pathways.

Imagine pouring your heart and soul into a product, only to discover later that nobody wants to use it. This is a real risk when you design without user research. By prioritizing what your users truly need, you can create solutions that are not only intuitive but also drive positive business outcomes.

Single individuals make less of a difference to the success or failure of a technology project than you might think (and that’s a good thing).

Design systems and UI Kit are two UX terms often used interchangeably but are slightly different from each other. According to Nielson Norman group (NN/g), a design system is a set of standards to manage design at scale by reducing redundancy while creating a shared language and visual consistency across different pages and channels. I know the grammar is big 😵‍💫 but let me break it down a little bit.

Our increasingly connected world blends traditional tools and digital media in a fascinating display of artistic talent. Innovation has blurred the lines, allowing for a unique mix of classic methods and modern technology.

Creating accessible emails is crucial for web designers and students alike. Ensuring your emails are accessible widens your audience and provides a better user experience for everyone. Let’s explore some free tools to help you design accessible emails efficiently.

As UX professionals, we often aim to create user experiences that cater to the needs and preferences of our target audience. However, within any given audience, there is a wide range of individual differences in personality, cognition, and motivations that can impact how users interact with and respond to our products and services. By understanding the role of personality in user experience, we can gain valuable insights into how to…

That simple sentence first appeared on a PDP-10 mainframe in the 1970s, and the words marked the beginning of what we now know as interactive fiction.

Our next AI + Design report installment explores how product and design leaders should experiment and iterate as hype dissipates and reality sets in.