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AI In UX: Achieve More With Less

A simple but powerful mental model for working with AI: treat it like an enthusiastic intern with no real-world experience. Paul Boag shares lessons learned from real client projects across user research, design, development, and content creation.

The Best Design Tools to Take Your Creative Projects to the Next Level

Are you ready to upgrade your creative workflow with tools that make design faster and more professional? Want to discover the essential platforms every designer should be using to take their projects to the next level?  

Want AI People Love? Hire Autistic UX Designers

If you want your AI product to stand out in the veritable sea of others, you need autistic minds to help you design it. 🕵️

“Just doing things” is not a path to value

Action for the sake of action feels good, but the path of least resistance leads you to surrender your own agency.

Why every designer needs a design inspiration library

A design inspiration library is a lifelong practice; one that helps you anchor new projects, spark original ideas, and refine the taste and discernment that define great designers.

Helping developers stay on top of AI tools & trends

Each week, I’ll send you a short, friendly roundup of the most useful tools, ideas, and real-world examples—curated specifically for developers like you. No hype. No fluff. Just insights you actually need to stay ahead.

Articulating design decisions

Welcome to Fundament, a weekly product design newsletter where we share actionable tips and insightful stories with the worldwide design community. Join 2,200+ readers and grow as a UX and product designer with us!

Product-Centricity When You Don’t Sell A Digital Product

The closer an investment is to a core economic driver (revenue or cost), and the shorter the feedback loop between action and outcome, the easier it is to understand, justify, and manage ROI.

UI Design with ChatGPT 5

Generative UI is evolving at lightning speed, and nowadays we can achieve impressive results simply by asking AI tools to generate UIs for us. And the great thing is that you don’t need to switch from ChatGPT to any other tool to generate UI.

The 12 emotional journeys of color psychology

Journey mapping is one of the most widely used tools in interactive design, helping us create products and campaigns that connect with users on a deeper emotional level. This is key to building long-term loyalty, where users and customers feel an irrational sense of trust and gratitude toward your brand.

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