Web Design stories

Does Your Product Actually Need Dark Mode?

If you’ve been building apps and have been around for a few key moments – say circa 2018-2019 – you might recall the current thing of those times, the dark mode. That’s when both Apple and Google decided to introduce their versions of dark mode during their annual WDDCand I/O conferences. It didn’t stop (or start) there though. Most major players in tech sprinted to replace the traditional blinding white…

Design Systems 101: An Introductory Guide for UX/UI Designers

A design system is a collection of principles that govern the design of a brand’s digital experience. It provides a set of guidelines for how your brand should look and feel across all channels and devices. When done correctly, using a design system can have many benefits for your business or organization — from improved communication and efficiency to more consistent branding across all digital channels.

Email Design Trends for 2023

Let us look at the latest email design trends to understand better what will work in 2023 so that you can map effective digital marketing plans and build effective email designs next year and beyond.

Predicting the Next Opportunities for WordPress Innovation

How will WordPress change? While we don’t have a crystal ball, we can see plenty of areas that are ripe for improvement. Some may be solved by updates to WordPress core, while the plugin and theme ecosystem could tackle others.

2023 visual design trends guide

The rise of motion design, parallax, immersion, contrasting UI styles, imitations and more

Inspirational Websites Roundup #44

A new roundup of the most inspiring and creative website from the past couple of weeks.

I Asked ”AI” About The Future of UX Design in 2030 — The Answer Was Mindblowing

I was inspired by an article written by Alex Kantrowitz where he discusses the launch of ChatGPT by OpenAI, which has the potential to revolutionize the field of AI and make chat assistants more intuitive and helpful than ever before.

It’s Time We Addressed Time-Zone Selectors

Users often struggle to find their time zone from a time-zone selector. Where possible, locate users’ time zones for them, organize time zones alphabetically in a dropdown, and allow users to search by city and country.

How to create a more effective homepage

Many (most?) websites, especially for early and growth-stage companies are ineffective. They don’t tell visitors who the product is for, what the product does, and why the product is better. When your homepage content and copy miss the mark, your conversion rate suffers, and all of your top of funnel efforts are wasteful.

How Spotify Designed a New Homepage Experience

When our team started working on the spotify.com homepage, which is the landing page of our website, we found that an overwhelming majority of people who visit want to listen to audio directly on the site (i.e., they’re looking for the web player). But, they had trouble finding it and were frustrated with the amount of friction it took to listen to anything.

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