User research is the process of understanding user needs and desires through observation and feedback. It’s one of the most important aspects of UX design, and it’s used to inform all aspects of the design process, from initial sketches to the final product. Through user research, we can answer important questions about our design, such as Who are our users? and What do they need?
Find out if you’re getting paid fairly and start your salary negotiation right. In 2019, my starting salary as a new grad UX designer living in Toronto was $76,500.
Best practices and tools for user onboarding to keep your users engaged
The rise of motion design, parallax, immersion, contrasting UI styles, imitations and more
I was inspired by an article written by Alex Kantrowitz where he discusses the launch of ChatGPT by OpenAI, which has the potential to revolutionize the field of AI and make chat assistants more intuitive and helpful than ever before.
Users often struggle to find their time zone from a time-zone selector. Where possible, locate users’ time zones for them, organize time zones alphabetically in a dropdown, and allow users to search by city and country.
Effective content design is crucial for digital product success. Learn about its key elements to create content that maximizes the user experience and your business revenue.
Many (most?) websites, especially for early and growth-stage companies are ineffective. They don’t tell visitors who the product is for, what the product does, and why the product is better. When your homepage content and copy miss the mark, your conversion rate suffers, and all of your top of funnel efforts are wasteful.
When our team started working on the spotify.com homepage, which is the landing page of our website, we found that an overwhelming majority of people who visit want to listen to audio directly on the site (i.e., they’re looking for the web player). But, they had trouble finding it and were frustrated with the amount of friction it took to listen to anything.
Out of the 138 portfolios submitted, 125 was screened. If you’re part of the 13 that I didn’t review, it’s because you’re a UX writer, UX engineer or a UX consultancy business. I do not have the expertise to review portfolios for writers and engineers, and reviewing UX businesses is something I would not do for free (sorry).
