UX stories

12 universal design principles

A couple of months ago I started reading about designers’ thoughts on design. As I was digging deeper, I found an index with more than 200 manifestos from all around the world, some of which were over 100 years old. I was struck by the way people talked about the transformative power of our field and how it shapes the world around us, so I decided to read them all…

Design Trustworthy Experiences with a Conversational Approach

Conversational UX requires a big-picture understanding of the landscape of both the frontstage, or what a recipient of a service sees, and the backstage, the behind-the-scenes work happening to generate their experience. It’s the interaction layer on top of an ecosystem that incorporates a range of device types. Wearables, intelligent assistants, augmented or virtual reality -you name it. The idea is not to confine design to an interface, but to…

Multi-Brand Design System – How to Get Started

Developing digital products from scratch requires a lot of resources. Multi-brand design systems enable organizations to build once, duplicate, and customize–saving thousands of design and development hours.

Inclusivity and Design

Inclusivity is about making sure everyone is included and treated fairly, no matter who they are or what they look like. It means that everyone is welcome and can participate in things together. It’s about making sure everyone feels safe and respected.

Useful Accessibility And Usability Examples To Help Improve Your Designs

In this article, Thomas Bohm shares strategies and methods to tackle some common graphic communication problems and gives you insights into how to improve accessibility and usability and make your designs much better.

Don’t fall into the UX generalist trap

Why it will make your career in UX short-lived, and why specialising will give you a long-term edge

Stop using user personas, and start talking to people

User personas have always been a controversial concept within the UX community. Well, I’m here to put an end to the controversy. Just stop using them. At best, they’re a distraction. At worst, they’re entirely based upon biases and assumptions — as much as we’d like to claim they’re not.

Making the GOV.UK Frontend typography scale more accessible

The GOV.UK Design System team is constantly iterating the Design System to make sure it remains as usable as possible for service teams and people using government services.

The best UX Design Books 2023

A collection of the best UX, UI and product design books. Updated for 2023.

10 beginning design principles for a user-led startup

Design principles are guidelines that designers follow to create aesthetically pleasing and functional designs. These principles can be applied to a wide range of design disciplines, including graphic design, interior design, architecture, and product design. Some common design principles include balance, contrast, hierarchy, unity, and simplicity.

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