The design of a product can either enhance or detract from the emotions it evokes in users. When a product is designed with emotions in mind, it has the power to create a deeper connection and loyalty with its users.

A trip down memory lane for seasoned UX designers. A lesson to learn for new ones.

Review significant features that define how positive the user experience will be: let’s talk about seven user abilities that are directly ignited by UX designers’ work.  

Empathy maps are a powerful, flexible tool that can be used to plan for future research studies, capture insights during current user research, and communicate research insights from research that has already been conducted to others.

How IBM considered frogs as a non-human stakeholder in the design of a citizen science app.

It involves onboarding the users to start using the product and can consist of various steps like verifying the contact details and prompts to explain the product features. Ideally efficient and effective onboarding without any frustrations to the users.

You can’t have a white favicon, because, in a lot of situations, you won’t be able to see the dang thing at all. Here’s a default Chrome tab while macOS is in Light mode.

Apple treats fans of podcasts, books, and music so well. What will it take for movie lovers to get the same attention?

Considering the lack of supporting evidence that dark mode helps the eyes, and the decreasing importance of preserving battery life (for many users), the only defensible reason for this option becomes “user preference.”

Last year, we shared our vision for the future of Google Maps — an immersive, intuitive map that reimagines how you explore and navigate, while helping you make more sustainable choices. Today we’re demonstrating how AI is bringing this vision to life…