Why it will make your career in UX short-lived, and why specialising will give you a long-term edge

User personas have always been a controversial concept within the UX community. Well, I’m here to put an end to the controversy. Just stop using them. At best, they’re a distraction. At worst, they’re entirely based upon biases and assumptions — as much as we’d like to claim they’re not.

The GOV.UK Design System team is constantly iterating the Design System to make sure it remains as usable as possible for service teams and people using government services.

A collection of the best UX, UI and product design books. Updated for 2023.

Design principles are guidelines that designers follow to create aesthetically pleasing and functional designs. These principles can be applied to a wide range of design disciplines, including graphic design, interior design, architecture, and product design. Some common design principles include balance, contrast, hierarchy, unity, and simplicity.

Have you ever clicked on a link or button, only to be taken to a completely different page than the one you expected? Or maybe you’ve encountered a “discount” that turned out to have a bunch of hidden fees attached to it? These are just a few examples of deceptive patterns in UX design, and they’re all too common in the digital world.

Let’s first break down the basic terms of the grid system – memorize them. I’m using the 8-pt grid to align all my elements and build my grids. What it means is that all spacing and margin values are increments of 8. The same thing applies to your user interface components and elements dimensions.

What made TikTok such a success? A commonly given reason is that the app’s advanced AI is really good at figuring out what you want to watch. Many people say TikTok knows them better than they know themselves. Some users think of the algorithm as a divine force that guides them.

A wireframe in web design is a schematic structure of a future page or screen. Usually, web designers use only one color and its shades to implement it. At the same time, details such as images and text are absent. Below we propose to understand the need for wireframes, as well as the principles and tips for their use.

One of the simplest ways website owners can improve user experience is by implementing videos onto their site. Why spend hours revising instructional copy or guides when a video can condense it in a few minutes? Using videos wisely can be a great way to put users first and boost your site’s UX.