The world’s biggest online ferry booking site needed to add more personality, without impacting its sales.

Data, data, data… Any growth designer who’s ever been part of the A/B testing process (the continuous testing of design and content variations to learn what resonates with customers) is aware of how important it is.  While data is at the core of every A/B test, growth teams can be so heavily focused on numbers and metrics that they lose sight of what these tests can reveal about customer needs…

The building blocks of feedback loops are learn, design, build – in that order. It’s Design’s job to create these loops, because no one else will do it for you.

The world of UX design is constantly evolving, and you deserve the tools to create truly engaging and impactful experiences. That’s why Material Design’s latest evolution — Material 3 Expressive — provides new ways to make your product more engaging, easy to use, and desirable. Read on for a full introduction to the new components, motion physics, color updates, and more.

Brazilian Portuguese becomes the fourth language for localization, with Latin American Spanish expected later this year.

Hello! I recently took some time off to see family and friends in the UK so I’m writing to you as a one-off on a Tuesday. I’m back in NYC now and have an exciting roster of newsletters to share over the coming weeks 🦞

Figma makes it easy to collaborate on design projects, but without a solid structure, even the best-designed files can become a mess.

At Adobe, we’re constantly working to enhance the creative apps and tools you rely on every day. We want to empower you with more time to explore ideas and create, so we’re focused on continually upgrading your apps’ performance, delivering innovations to your core workflows, and integrating generative AI-powered capabilities across Creative Cloud and through our new Firefly app that make you more productive.

Brad Frost is a leading expert in the field of design systems, best known for his Atomic Design methodology. His work has profoundly shaped how organisations approach building scalable, consistent, and flexible design systems across brands and platforms.

Cognitive load has become the web design equivalent of “eat your vegetables”—everyone knows it’s important, and we all try to do it, but sometimes it feels like we’re trying to stuff an entire kale salad into a single bite.