Design stories

New Apple logo revives iconic colours for major store launch

Apple is preparing to launch its Apple American Dream store at the second largest mall in the US at 11am on Saturday (3 December). The store itself is expected to have a similar layout to the latest Apple Retail Stores. So perhaps the most interesting thing about the launch is the choice of logo.

Why mobile-first product design saves founders time and money

Minimizing the cost of your product launch or new feature release is tempting. Especially if you don’t know if the feature will be loved by your target audience or if you’ll need to change the focus of your product quickly.

Web Design and Metaverses: Visualization of Modern Reality

Previously, web design meant a beautiful arrangement of Internet pages. But this isn’t enough now: specialists use modern technologies to create a unique user experience. We have only recently started hearing about metaverses and their introduction into our lives. It was something new and unusual, but at the same time, unexplained to the average user. In today’s article, we will try to understand how the appearance of metaverses could affect…

Top 9 Logo Design Trends in 2023: The Triumph of Typography

Logo design trends are something mythical: almost everyone speaks and writes about them. But have you ever seen them in action? While so many creators are building up their tips on how you should better approach logo design, we’ve decided to check up what real businesses do and sum it up as nine major logo trends that will probably work in 2023.  

Three Pillars of User Delight

Delight can be experienced viscerally, behaviorally, and reflectively. A great design is supported by all three of these pillars and is best evaluated with specific research methods.

How Facebook designed the like button—and made social media into a popularity contest

In terms of sheer impact, the like button was one of the most successful pieces of code ever shipped. But when you examine the quality of that impact, its flaws become glaring.

Down the wrong path: the disaster of the latest Duolingo UI update

The world’s largest language learning platform recently rolled out a major update to its 50M active monthly users. The new “path UI” aims to simplify the learning experience, but it comes with some major usability flaws.

Performance Cards: Designing with Empathy and Meaning

When we design a new feature at Spotify, it will be used by people all over the globe, from North America to Sub-Saharan Africa, to Japan. Our markets have significant technological differences, and so, to design for them in a meaningful way, we have to infuse our design process with empathy.  

3 Essential Design Trends – December 2022

As we head into the final month of 2022, plenty of new ideas and website design trends are still emerging. The evolution throughout the year has been exciting and designed to help website designers and developers create greater engagement and interactivity while pushing the envelope. These trends are no exception.

Why Adobe needs to “Figmatize” and not the other way around

The evolution of user interface in digital editing tools.

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