Design system naming conventions are the standardized rules and guidelines used to name elements within a design system. This includes naming design tokens, components, patterns, styles, and any other elements that are part of the design system. A well-defined naming convention is crucial for maintaining clarity, consistency, and ease of use across both design and development teams.

Use these hero sections built for e-commerce websites as the storefront part of your homepage where you can add CTA sections and show promotions to increase conversion rates

The early web (we’ll define it as 1995 – 2005) was an adventurous place. The narrative was that anyone could participate in this new medium. Thus, it attracted an eclectic mix of creators.

As Figma expands to include tools for all product builders, our community has evolved—and so has our brand. We’ve overhauled our entire visual identity from color palette to illustration style and even commissioned a new typeface.

Contribution models allow product teams to add new features to existing designs based on their product requirements without breaking the quality of existing designs.

A deep dive into the creative process, challenges, and design principles behind Webflow’s new iconography.

There are so many good things happening with website design right now. From simplification of style and brand to creating warmth with color to finding ways to incorporate motion throughout a design without feeling obtrusive, we love the concepts that designers are playing with.

In the world of digital product design, a seamless design handoff is crucial for ensuring that the vision crafted by designers is accurately brought to life by developers. Yet, this phase can often be fraught with miscommunication, inconsistencies, and inefficiencies.

I have somewhat magpie-like tendencies: strange or beautiful objects catch my eye as I move through the world and often end up on a shelf or window ledge in my flat. I’d like to try and convince you that a little bit of hoarding can help us design better things.

Recently I took a trip down memory lane and explored my logo design archives from the ‘90s. I’ve been designing logos since then—almost 30 years ago, before the internet was even a thing. In this article, I’ve gathered some of those early logo designs, along with background information from the client projects I’ve worked on over the past three decades.