Gotta love this design! It has so much personality and a unqiue vintage touch, the perfect fit for the brand it represents. Amazing work by Thom Aufresne with lots of lovely micro interactions.

On Monday, the microblogging platform Twitter underwent a striking rebranding, becoming “X” after owner Elon Musk’s unexpected decision to rename the company and transform it into the AI-powered “everything app.” The Internet was abuzz with reactions to this spontaneous and rapid change. Here’s a scoop on some of them.

The process of evolving a large scale design system

Practice better letter spacing….

A discussion of the ways that large tech companies helped to define the evolution of computer typography. One battle made the CEO of Adobe really mad.

Now the Photoshop beta has received another handy AI update, Generative Expand. Here’s how Adobe describes the feature: “A new workflow empowering users to expand images with magical results in 1-click in the Photoshop beta.”

Meet Jason Custer, an icon designer on the Fluent Design System team

We hear from Instagram’s director of brand design Cynthia Pratomo, who compares developing the look of Threads to “building the plane as you fly it”.

In the highly competitive arena of social networks, where the platforms you use communicate much about an individual’s personal brand, an effective logo is an essential brand asset.

Twitter’s new X logo has thicker lines.