Reform Collective’s new site strips away the noise in favor of clarity, performance, and structure—with the tech lead detailing how AI, GSAP, and CSS hacks brought it to life.

As social platforms reward visibility, creatives are increasingly expected to make their practice public. Designers are no longer just making work; they are the work. But what started as promotion now risks swallowing design itself.

Picture this: You’re in a meeting room at your tech company, and two people are having what looks like the same conversation about the same design problem. One is talking about whether the team has the right skills to tackle it. The other is diving deep into whether the solution actually solves the user’s problem. Same room, same problem, completely different lenses.

A few weekends ago, I launched a Shopify app on my own — not to prove I could code, but to solve a real merchant pain point. I had no dev team, no startup budget — just a clear understanding of the problem, a few AI tools, and the instincts of a designer.

But what about future generations? For them, these tools will have always been an integral part of everyday life. Just as I can remember a time without smartphones, my teenage daughter can’t. She was born after the iPhone took the world by storm. Touchscreens and app stores are all she’s ever known.

So, you’ve built an amazing open source project or developer tool. Now you need a landing page that doesn’t suck! You could spend weeks researching what works, A/B testing layouts, and second-guessing design decisions.

One of the fastest ways to frustrate a user is by losing their progress. Imagine this: you scroll, scroll, scroll down a long list…click…read, and hit the Back button, only to land back at the top of the list instead of where you left off.

Non-linear web design offers users a dynamic and interactive experience by allowing them to explore content in various, personalized paths rather than following a rigid, linear flow. This approach enhances user engagement and fosters a more organic, exploratory web experience.

What does it take to consistently ship great products? For many development leaders, the answer is evolving. To understand this shift and its broader impacts, we commissioned research from the International Data Corporation (IDC)—surveying 500 development leaders across North America and Europe and augmenting with qualitative interviews. While we expected to hear about expanding responsibilities and the growing impact of generative AI, we were struck by how often respondents cited design as…

If you’ve ever scrolled through social media and stopped mid-swipe because something caught your eye, chances are it had movement.