Influencer marketing is one of the most powerful and most effective forms of digital marketing available today.

One warm, Italian, summer day in August 1907, Vilfredo Pareto noticed something odd in his garden — some pea pods produced more peas than others, no matter what he did. Being a curious polymath, he inspected the peas closely and concluded that roughly 20% of pods produced 80% of the produce.

Rejection is an inevitable part of the creative journey. Whether it’s a declined project proposal, a non-responsive client, or critical feedback on your work, rejection can feel deeply personal and discouraging.

Discover effective pricing strategies for digital projects. Learn how to balance fixed pricing, time and materials, and value-based approaches while managing client expectations and scope creep.

If you’re a freelance designer serving a target market that seems to be shrinking or not providing you with quite enough business, maybe it’s time to change up your client base.

Have you wondered why, even after doing everything “right” – having a website, circulating through all the social media channels – you’re just not getting as much notice as a designer as you feel you should? It probably has something to do with the approach you’ve been using to market yourself and your work.

Blogging has emerged as a dynamic and impactful channel for writers to express their ideas. They share their expertise and foster community as well. Strategic planning is very important if you want to stand out as a writer and generate revenue. It is especially crucial for creators and bloggers who aspire to turn their passion into a profitable venture.

The usual recruitment process never has a single stage. In almost every case, you can expect a multi-stage process consisting of an interview with HR (the so-called company culture-fit interview), a technical interview (the one where you actually discuss design with a design leader), an assignment, and sometimes an interview with the product team and/or a director or VP of the department. The last one is expected for senior roles,…

Everything changes. Change is the only constant in this Universe, as Heraclitus of Ephesus famously stated over 2,500 years ago. It’s intriguing how a concept so ancient still eludes many today. In the realm of business, whether as a freelancer or an entrepreneur, your primary goal should always be growth.

As a digital entrepreneur myself, I’ve spent a good chunk of my life exploring the nooks and crannies of the digital marketplace.