At Adobe and Amazon.com, Inc. deepen their AI-era partnership — using Amazon Web Services (AWS) infrastructure to power creative tools and marketing platforms.

Digital marketing strategies aren’t just “tools” anymore — they’re the lifeline of modern business survival. Whether you’re a start-up, a small local brand, or a global powerhouse, 2026 demands a new level of adaptability. With AI rewriting the rules and consumer expectations hitting all-time highs, you must adjust how you attract attention, earn trust, and convert customers.

We think of these as post-category brands – products whose purpose aligns with a familiar category, but whose materials or methods have moved beyond the conventions that once defined it.

The average base salary for a UX designer in San Francisco ranges from $95,000 per year for Junior talent to $141,000 per year for Senior talent. The median salary is $145,000. The highest reported salary is $515,000, offered by Netflix, for a UX Designer, Live Event Operations & Production XD. The average additional cash compensation is $17,625.

I joined PostHog when we were 11 people and had sold nothing. 5 years later, we’re now over 150 people and $$$ ARR. Here are 32 things I’ve learned – some unexpected, some kinda obvious.

Your skill gap isn’t always obvious. There are skills that most UX bootcamps never point out or add to their curriculum, and these skills low-key make the difference between a good designer and a great one.

Local throughput optimization always externalizes costs onto downstream colleagues.

But here’s the uncomfortable truth: salaries aren’t set by fairness. If they were, teachers and nurses would be paid a lot more than they are, and hedge fund managers would almost certainly be paid a lot less. Instead, salaries are set by markets — and by the business value and responsibility a role carries.

Scaling uploads isn’t just about adding storage; it’s about keeping your app fast, secure, and affordable.

For developers, working more efficiently isn’t just about being faster, but also reducing friction in their workflows. Forrester tells us how to save them time and headache—all in service of shipping better products.