Business stories

32 things we’ve learned about building a startup that scales

I joined PostHog when we were 11 people and had sold nothing. 5 years later, we’re now over 150 people and $$$ ARR. Here are 32 things I’ve learned – some unexpected, some kinda obvious.

7+ UX skills that won’t trend on LinkedIn

Your skill gap isn’t always obvious. There are skills that most UX bootcamps never point out or add to their curriculum, and these skills low-key make the difference between a good designer and a great one.

“Workslop” was the logical outcome of productivity maxxing

Local throughput optimization always externalizes costs onto downstream colleagues.

Should Designers be Paid the Same as Engineers?

But here’s the uncomfortable truth: salaries aren’t set by fairness. If they were, teachers and nurses would be paid a lot more than they are, and hedge fund managers would almost certainly be paid a lot less. Instead, salaries are set by markets — and by the business value and responsibility a role carries.

Scaling File Upload Services as Your Business Grows

Scaling uploads isn’t just about adding storage; it’s about keeping your app fast, secure, and affordable.

Forrester analyzes the ROI of Dev Mode

For developers, working more efficiently isn’t just about being faster, but also reducing friction in their workflows. Forrester tells us how to save them time and headache—all in service of shipping better products.

The anatomy of an activation: How Figma Commons brought design to the public

On July 31, a huge Figma banner covered the New York Stock Exchange building with a message that read “Design is everyone’s business.” As Figma stepped into its next chapter, we wanted to celebrate in a way that kept that idea front and center.

The secret to getting repeat work as a freelancer

Finding and chasing new clients is exhausting. Getting more work out of existing ones is much easier, more rewarding and more lucrative. Here’s how to go about it.  

Microsoft joins Nvidia in the $4 trillion market cap club

Microsoft has successfully transformed itself into the AI backbone of the corporate world. New earnings showed it’s all‑in on AI infrastructure

Crafting SEO Content That Readers Love

Millions of people visit the web daily for answers, advice, and inspiration. SEO content bridges a user’s intent with meaningful, discoverable digital information. Building informative, trustworthy articles, product descriptions, videos, and guides can position a website as a reliable resource within its field. But there is more to SEO than filling a page with keywords and hoping for the best. Highly effective SEO content understands how search engines interpret relevance,…

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