Business stories

How To Build A Business Case To Promote Accessibility In Your B2B Products

When passion for accessibility meets business indifference, what bridges the gap? Gloria Diaz Alonso shares how she turned frustration into strategy — by learning to speak the language of business.

Blend Digital Marketing for Optimal Brand Recognition

It’s been said time and time again that businesses cannot survive without solid marketing in today’s fast-paced and highly competitive market. But it goes deeper than that. While many think you can pick one or the other when it comes to digital or traditional marketing, you actually need both to not just survive, but thrive in your industry.

The Art of Conversation: Before You Begin

We are social creatures. It’s healthy to talk to other people about the important things on our minds. It’s safe to say many important things are on everyone’s minds right now, and it’s critically important to be able to talk about those important things. That said, the urge to unload the stuff on our minds can do some damage if we’re not careful. Here’s some things to consider.

Crafting Authentic Community Connections Through Brand Storytelling

A powerful way for businesses across all sectors to engage and connect with customers is through telling stories focused on their brand’s history and culture. Emphasizing a brand’s unique history and ties to community helps brands clearly differentiate themselves, build trust with consumers, and add authenticity to their offering. Adobe Stock works with contributors around the world as seen in this month’s curated collection to provide local and authentic still and motion…

The History of WordPress: From 2003 to today

Today, WordPress powers more websites than any other content management system. It didn’t start that way though. The initial groundwork was laid for what was to become WordPress back in 2001. And the open source platform didn’t officially come into being until 2003.

Ways to Optimize Your Woocommerce To Improve Customer Experience

An unoptimized WooCommerce site is an obstruction to improved sales and profits. If your website is not optimized yet, the decreasing sales with poor user experiences shouldn’t be surprising.

Top AI Summary Generators for Boosting Content Creation Efficiency

The rapid transformation brought about by artificial intelligence across industries is nothing short of extraordinary. From automating tedious tasks to unlocking new realms of creativity, AI is redefining the digital landscape in ways we could only imagine a few years ago. Among its many applications, one area where AI truly stands out is text summarization. In an age of overwhelming information—where articles, research papers, and emails pile up faster than…

Why Every Design & Development Business Needs an Email Marketing Strategy

Getting new clients can be a challenge for design and development businesses. Many rely on word-of-mouth or social media, but those methods can be unpredictable. Email marketing, on the other hand, provides a direct and reliable way to stay in touch with potential and past clients.

From Static to Storytelling

For years, traditional presentations have relied on static slides filled with bullet points, pie charts, and dense text. While these slides can convey information, they often lack engagement.

How to Market and Monetize Adobe Express Add-ons

Prolific plugin and add-on developer Eugen Pflüger shares his knowledge to help you make your add-ons a success, too.

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