UX stories

The importance of testing and prototyping in web design

Prototyping helps to turn ideas into reality, visualize them, and identify and fix any issues early on. Testing ensures that these ideas function well in real-world scenarios. Together, these two processes form a cycle that allows to create high-quality, intuitive interfaces for users.

Integrating UX Practices into UAT

As someone with over a decade of experience in software testing – primarily in User Acceptance Testing (UAT) within the UK financial services sector – I’ve seen the evolution of testing methodologies, frameworks, and priorities. While UAT has traditionally been a downstream activity, focused on validating business requirements before release, the growing emphasis on “shift-left” testing challenges us to rethink our approach.

A UX Fairy Tale

Santa Claus is a master UX designer, seamlessly combining advanced technology, rigorous testing, and a touch of magic to deliver billions of gifts in one night. From analyzing questionable TikTok trends to perfecting chimney entry systems, his operation is a festive blend of humor, innovation, and holiday cheer.

Why “Just UX” Is No Longer Enough? What is XQ?

Digital products and services are becoming a bigger part of our daily lives. Every new app claims to meet user expectations, anticipate their needs, and be “user-friendly.” As a result, the concept of User Experience (UX) has gained importance in almost every industry.

UX and User Testing in the Age of AI-Driven Web Navigation

This ambitious project introduces autonomous AI agents designed to navigate the web, execute tasks, and provide actionable results, fundamentally reshaping how users interact with digital platforms.

How underperforming UX may be affecting your customer churn rate

Customer churn becomes most noticeable during dramatic events – consistent negative reviews, sudden user drop-offs, significant spikes in bounce rates or, the more obvious, plummeting revenue. Whilst these dramatic usability failures and system outages immediately demand attention, subtle UX issues that slowly erode user engagement can also play a damaging role in an organisation’s troubles.

From Farm to App: Using Design to Enhance Farmers Markets Experience

Local farmers markets are an essential part of Berlin’s food system, offering fresh, locally produced goods while contributing to environmental sustainability and community building.

Revolutionizing Automotive UX with AI/ML Integration

As I delve deeper into understanding the capabilities and limitations of Artificial Intelligence, I see an opportunity for AI/ML to improve an existing flow in the Automotive industry.

Never skip research day

As UX designers, one of the most valuable tools in our toolkit is the skill to validate our design decisions with user research. It’s invaluable to making quality design decisions.

Why an Interview Snapshot Streamlines UX Research Analysis

An interview snapshot is a way to organize your thinking as research sessions are happening, setting you up for smoother, less stressful analysis later on. There’s no wrong way to use it, and we have a customizable template to get you going.

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