UX stories

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Democratizing User Research to Innovate and Refine Digital Products

Empowering non-researchers to collect client feedback can pave the way to better products and customer retention.

Dark Patterns in UX: What You Should Know

Good UX revolves around the idea of providing people with interactions that are seamless, enjoyable, and intuitive. To achieve this, a designer should focus on satisfying a user’s needs above everything else. However, given that UX is an interdisciplinary practice that makes use of principles inherited from fields like psychology and cognitive sciences, sometimes designers can craft experiences that are decept

Understanding the UX Research Process

After concluding my learnings from course 2 and course 3 of google UX Design specialization which is “Start the UX design process: Empathize, Define and Ideate” and “Building wireframes and low fidelity prototypes”. Here I am concluding my learnings from the next course which is “Understanding the UX research process”.

Microcopy Matters: The UX Designer’s Guide to Writing Better Copy

Microcopy is a term used for the small pieces of content that appears on digital interfaces, from calls to action to disclaimers assuring users that their personal information won’t be shared. While this might seem like the responsibility of marketers or content managers, these tiny pieces of text play a vital role in UX — and can make or break your user experience.

UX Content Strategy – How to Create and Track it

Content exists across multiple touchpoints sourced from numerous creators. A UX content strategy ensures content production and governance remain high quality and consistency to enhance a product’s user experience while meeting business goals.

Why You Might Prefer App Design Over Web Design

You might be considering whether to focus on app design or work with web products only. This question is fundamental once you start to think about your job search. You want to become a UX/UI designer, but you need to understand what direction you like more — app or web.  

Bad UX Writing: 5 Mistakes to Avoid

The quality of UX writing shapes how users feel about using a product or service. So getting UX writing right is a crucial requirement. In this article, to help keep UX writers on the correct path, let’s consider five all-too-common mistakes to avoid. But, before we do, let’s look more broadly at UX writing and its importance in UX design.

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