The Art of Simple Presentations

Apple: compared to WWDC 2023, in which Apple started with a reserved, if not slightly lethargic introduction by Tim Cook, in this year’s edition they’ve decided to go full “rock-and-roll”, with Craig Federighi and Co jumping out of a plane and onto the Apple Loop to the blazing guitar riffs of Mötley Crüe’s “Kickstart My Heart”. It’s a stark contrast to last year, bringing much more energy and excitement to…