Dropbox Brand Identity
Working closely with Dropbox’s internal brand studio, San Francisco-based design studio Play developed a streamlined series of logos for the renowned file hosting service’s sub-brands; Capture, Sign, Forms, Fax and DocSend. “When we think about brands, we always think end-to-end through the entire customer’s experience,” Dropbox’s Brand Studio Director Liz Gilmore tells us, “so you’ll see the