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Decode the Identity

Put your skills to the test, while learning something new about the brands identity.

GPT Store is a UX disaster

OpenAI recently released a long-awaited store for GPTs. Now, ChatGPT Plus subscribers can access a collection of GPTs created by different users. In this article, I want to review the downsides of the current version of the store.

Creating a color ramp using color modifiers in Tokens Studio

Using modifiers to create color ramps can significantly reduce the tedious work that comes with creating color ramps.

Grids and key shapes

Embracing order, one pixel at a time  

Pentagram’s identity for Dublin tourism experience is delightfully cliche-free

The Book of Kells is one of Ireland’s biggest tourist attractions. In branding its new visitor experience, Pentagram has masterfully avoided tired Celtic tropes to create a fresh and vibrant visual identity.  

5 Coding Tasks ChatGPT Can’t Do

This is a pretty good list of what ChatGPT can’t do. But it’s not exhaustive. ChatGPT can generate pretty good code from scratch, but it can’t do anything that would take your job.

Psychology for UX: Study Guide

Unsure where to start? Use this collection of links to our articles and videos to learn about some principles of human psychology and how they relate to UX design.

How to Avoid 5 Types of Cognitive Bias in User Research

Cognitive biases can skew user research, leading to design changes that don’t address your customers’ real needs. Build digital products that users will love by mitigating these common biases.

How to Double Your SEO Traffic in 6 Months (With Case Studies)

In this article, I will share some successful SEO case studies with you and explain how having the right SEO approach can make a big impact in driving organic traffic.  

Microsoft Overtakes Apple as World’s Most Valuable Company

Microsoft usurped Apple to become the world’s biggest company by market value, as the boom in artificial intelligence brought a new twist to the decades-long rivalry between the two Big Tech groups.

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