Optimizing Feedback in Design Prototypes

Without fail, in spring of every year, the discussion around low fidelity vs high fidelity design makes a comeback. Both sides make very good points: low fidelity allows the designers to make more quick, rough sketches and test them more rapidly, therefore it’s higher up the value chain, meanwhile high fidelity is easier to test because it looks like a real interface so when you prototype you can suspend disbelief…