Long gone are the days when TVs were just “boxes for watching the news.” With the rise of Smart TVs, the use of TV apps is skyrocketing. In their recent report, Inscape notes that the average number of apps used by a smart TV user has doubled, with viewers in Q3 2023 using an average of 5.4 apps per person, up from 2.6 apps per person in Q4 2021.