A UX Design Dilemma: Adapt Brand Guidelines or Start Afresh?

Whilst the dream for most designers is to start a new project from scratch and have all of the creative licence and control that comes with that, this unfortunately isn’t always the case. Putting aside those fun projects that you may do when starting out (anyone else guilty of designing multiple travel and adventure apps just for fun?), a large proportion of projects will be some form of a redesign or continuous improvement to an existing product or platform.

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