A brand is more than a logo or word-mark
At the same time, I’ve noticed a streak of designers pushing back against what’s perceived as the homogenization and modernization of design, whether it’s word-marks, logos, cars, or park-benches.
At the same time, I’ve noticed a streak of designers pushing back against what’s perceived as the homogenization and modernization of design, whether it’s word-marks, logos, cars, or park-benches.