How customer support teams can use generative AI

Navigating customer support often feels like you’re constantly walking a tightrope. On one side, you have customers clamoring for your attention, frustrated and needing reassurance. On the other side, there’s your team, whom you need to keep motivated, empathetic, and efficient amidst a never-ending stream of support tickets. And through it all, you’re under pressure to deliver exceptional value quickly‌ — ‌not just to keep your current customers loyal but…