The past, present, and future of personal expression through fonts

It’s possible to chart the evolution of the internet through the development of typography — from the early days when users went wild with limited default fonts, through the era of increasing standardization and cohesion, to today’s return to bespoke personalization. This essay explores how Google’s expansion of font possibilities, largelly due to the breakthrough invention of variable fonts, can bring back some of the fun things we miss about…