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Why development leaders are investing in design

What does it take to consistently ship great products? For many development leaders, the answer is evolving. To understand this shift and its broader impacts, we commissioned research from the International Data Corporation (IDC)—surveying 500 development leaders across North America and Europe and augmenting with qualitative interviews. While we expected to hear about expanding responsibilities and the growing impact of generative AI, we were struck by how often respondents cited design as…

How to Use Motion Templates to Level Up Social Media Ads

If you’ve ever scrolled through social media and stopped mid-swipe because something caught your eye, chances are it had movement.

Crafting SEO Content That Readers Love

Millions of people visit the web daily for answers, advice, and inspiration. SEO content bridges a user’s intent with meaningful, discoverable digital information. Building informative, trustworthy articles, product descriptions, videos, and guides can position a website as a reliable resource within its field. But there is more to SEO than filling a page with keywords and hoping for the best. Highly effective SEO content understands how search engines interpret relevance,…

Designing Momentum: The Story Behind Meet Your Legend

An inside look at how movement in design, storytelling and technology shaped a platform to inspire the next generation of creatives.

Tiny Screens, Big Impact

Flip phones aren’t dead. On the contrary, 200+ million non-smartphones are sold annually. That’s roughly equivalent to the number of iPhones sold in 2024. Even in the United States, millions of flip phones are sold each year.

The 30 UX Principles Every Designer Should Know

Want to create user experiences that are not only beautiful but also intuitive and effective? Looking to master the core UX principles that every successful designer relies on?  

Stacked Transforms

I think the best way for me to show you what I want to show you is to make this blog post a bit like a story. So I’m gonna do that.

When Research Participants Aren’t Who They Say They Are

During a recent discovery project I led on car finance, I interviewed a participant who, based on the screener, appeared to meet the eligibility criteria.

Your Design Isn’t Done Until It’s Effectively Presented

The leap to a larger organization was a significant step in my career, but the initial excitement quickly met a complex reality. In my previous roles, design approval was straightforward. But here it was a negotiation between a host of powerful stakeholders. The Head of Engineering focused on feasibility, the VP of Products on market fit, and the Head of Design on system consistency.

Is Your Team Ready for AI-Enhanced Design?

AI-design isn’t a novelty anymore — it’s rapidly becoming a key part of how modern designers operate. In this article, I explore where today’s tools provide real value, how they fit into existing workflows, and what it takes to start building an AI-enhanced practice.

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